Business & Marketing

Introduces the application of fundamental business principles to local, national and international forums. This course examines the relationship of economic systems, governance, regulations and law upon business operations. It surveys the concepts of career development, business ownership, finance and accounting, economics, marketing, management, operations, human resources, regulations and business ethics.

Surveys the basic personal finance needs of most individuals and introduces the personal finance tools useful in planning and instituting a successful personal financial philosophy. The course emphasizes the basics of budgeting, buying, saving, borrowing, career planning, investing, retirement planning, estate planning, insurance and income taxes.

Presents the analysis of theoretical marketing processes and the strategies of product development, pricing, promotion and distribution, and their applications to businesses and the individual consumer.

Teaches students how to use social media as a business strategy and covers how to match that strategy with the goals of the business. This course addresses current trends, ethics, regulations, legal challenges, strategy, content development and change management. This course helps students develop a better understanding of how marketing with social media is similar to and different from traditional marketing and how to best use online methods to further business goals.

Defines the importance and role of marketing, media and public relations in the event planning industry. Identify marketing and communication tools such as social media, promotional events, networking and blogs. Design a marketing plan to include target market research, communication tools, objectives, strategies and implementation.

Students will demonstrate their understanding of business and management in a variety of simulated scenarios, applying theories, concepts and problem-solving. Students will complete a capstone project that will demonstrate their understanding of fundamental business concepts including accounting, business law, ethics, entrepreneurship, computer information systems, finance, human resources, management, marketing, operations, project management, risk management and strategic planning. The course covers the major aspects of small business management to enable the entrepreneur to successfully start a business.